Developing an online news outlet, especially in Africa, is no easy task. Online information has its own codes and practices, which professionals must master to produce trustworthy, quality journalism. At the same time, managers must set up working processes consistent with an effective business model.
Drawn from a professional project, the book traces the development of an online news outlet. Among its lessons: digital communication, the digitalisation of management and editorial diversification are the keys to a successful media project. It is a reference for anyone who wants to launch an online media outlet in Africa.